DRM dino skeleton

It'll wake up any day now. According to the Recording Industry Association of America’s David Hughes, DRM (Digital Rights Management) is poised to make a comeback. Despite all evidence to the contrary, Hughes put together a list of “22 different ways to sell music” and figured “20 of them still require DRM.” Not to be outdone in mapping a route to the future, Fritz Attaway of the Motion Picture Association of America declared, “We need DRM to show our customers the limits of the license they have entered into with us.” Of course! That’s what keeps bringing customers back for more. Show them the limits of your license, and they’ll open their wallets with smiles on their faces. Read the full story at c|net. Image credit: Dinosaur Walkby Mykl Roventine. Creative Commons Attribution 2.0 Generic license.